IMARC Group, a leading market research company, has recently releases report titled “Scented Candles Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” The study provides a detailed analysis of the industry, including the global scented candles market size, share, growth, trends and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the scented candles market?
The global scented candles market size was valued at USD 542.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 831.3 Million by 2033, exhibiting a CAGR of 4.86% during 2025-2033.
Factors Affecting the Growth of the Scented Candles Industry:
- Emerging lifestyle trends:
Scented candles have become an integral part of modern lifestyle trends, driven by the desire for ambiance and relaxation. As individuals increasingly seek refuge from the stresses of daily life, scented candles offer a simple yet effective way to create a soothing atmosphere at home or in any space. With hectic schedules and urban living becoming more prevalent, people are turning to scented candles to create a sense of tranquility and escape within their environments. Furthermore, the rise of social media platforms has further heightened the popularity of aesthetic home décor, including the use of scented candles as decorative elements.
- The escalating awareness about its therapeutic benefits:
Scented candles are increasingly recognized for their therapeutic benefits, contributing to their growing popularity in the market. Different fragrances have been associated with various psychological effects, such as relaxation, stress relief, and mood enhancement. For instance, lavender-scented candles are commonly used for relaxation and sleep improvement, while citrus scents like lemon and orange can uplift and energize. As consumers become more health-conscious and prioritize self-care practices, they are turning to scented candles as a form of aromatherapy to promote emotional well-being and mental health. The soothing aroma of candles can create a serene environment conducive to mindfulness practices, meditation, or simply unwinding after a long day.
- Rise of eco-conscious consumerism:
With growing awareness of environmental issues, eco-conscious consumerism has emerged as a significant driver shaping the scented candles market. Many consumers are now seeking sustainable and eco-friendly alternatives to traditional candle options, which often contain paraffin wax and synthetic fragrances that can release harmful toxins when burned. As a result, there is a rising demand for natural and eco-friendly candles made from renewable resources such as soy wax, beeswax, or coconut wax. These candles are often infused with essential oils or natural fragrances derived from plant-based sources to offer a safer and healthier alternative to synthetic options, thus fostering market expansion.
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Scented Candles Market Report Segmentation:
Breakup By Product:
- Container-Based
- Pillar
- Others
Container-based represented the largest market segment due to its convenience and versatility in usage.
Breakup By Category:
- Mass
- Premium
Premium accounts for the majority of the market share because of the increasing demand for high-quality and luxury-scented candles.
Breakup By Raw Material:
- Paraffin Wax
- Soy Wax
- Beeswax
- Others
Paraffin wax dominates the raw material segment owing to its cost-effectiveness and widespread availability.
Breakup By Distribution Channel:
- Hypermarkets and Supermarkets
- Convenience Stores
- Online Stores
- Others
Hypermarkets and supermarkets represent the biggest distribution channels in the market due to their wide reach and accessibility to consumers.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America leads the market, with its strong consumer demand for scented candles and the presence of established brands in the region.
Global Scented Candles Market Trends:
The increasing popularity of home fragrances as gifting options, especially during festive seasons and special occasions is bolstering the market expansion. In line with this, the rising trend of experiential retail, where consumers seek multisensory shopping experiences is impelling the market growth, as scented candles offer retailers an opportunity to engage customers through olfactory stimulation, creating immersive environments that enhance brand perception and encourage repeat purchases. Furthermore, the increasing adoption of remote work and virtual gatherings, where individuals seek to personalize their home environments for video conferences and virtual events is creating a positive outlook for market expansion.
Who are the key players operating in the industry?
The report covers the major market players including:
- Bath Body Works Inc.
- Bolsius International B.V.
- Bridgewater Candle Company
- Candle-lite Company
- Conscious Candle Company
- Diptyque
- Lalique Group
- Mvp Group International Inc.
- NEST New York
- S. C. Johnson Son Inc.
- Stonewall Kitchen
- The Estee Lauder Companies Inc.
- The Yankee Candle Company Inc. (Newell Brands)
- Thymes LLC
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