Fitness App Market
The fitness app market size is anticipated to expand at a notable CAGR of 27.45 per cent from 2024 to 2032. The market is projected to be valued at USD 59.36 billion by 2032 from USD 8.53 billion in 2024.
Current Scenario
Presently, nearly everybody has a fitness app on their smartphone to monitor daily habits and routines. In the last 5 years, there has been a significant increase in the interest or appeal of health and fitness apps. They have emerged as dieting assistants, mental health therapists, and personal trainers, contributing to the expansion of the market. As per Health News, consumers globally downloaded fitness and health apps over 2 billion times in 2023 alone, which is a 44 per cent increase given the onset of COVID. Europe commands this market in terms of adoption of these apps, apart from South Korea and Singapore.
Drivers
The growth of the fitness app market is propelled by the rising popularity of wellness and fitness activities. The market is expanding due to the ‘fitness culture’ spread over social media, technological developments in this domain, and surging digital health education. In the last few years, the market has seen extraordinary growth in the escalating demand for wellness and health. This can be attributed to the growing frequency of sedentary jobs, lifestyle-linked diseases, stress and tension have compelled people to look for methods to enhance their mental and physical health. Furthermore, the emergence of virtual training programs, wearable devices, and mobile applications has facilitated individuals to exercise at their convenience, anywhere and anytime.
Restraints
Misleading or inaccurate information and the lack of adequate privacy protection impede the fitness market. The majority of the time the data shared by the user is further shared with third-party companies or persons. This poses significant risks to the customers and their associated financial and other details. The trend of diverting users to other websites to download fitness apps with inherent bugs or viruses is one of the key challenges of the market.
Segment Analysis
By App Type
- Exercise and Weight Loss
- Diet and Nutrition
- Activity Tracking
The exercise and weight loss segment gained maximum prominence in this category and is expected to witness more development in the coming years. This can be attributed to the rising weight of the younger generation, reduced physical activity and a high rate of obesity. Moreover, the segment’s market shares also surged due to the rise of gym mobile apps. These apps provide easier access to workout regimens, customised exercise programs and exclusive nutritional guidance. According to a meta-analysis of insights from 41 investigations, people who utilised mobile fitness apps experienced a major decline in their mean body mass index (BMI) against those who didn’t. Therefore, the exercise and weight loss segment are driving at a notable rate.
By Platform
- Android
- iOS
- Others
The Android segment is the top-performing category of the fitness app market and is believed to maintain its dominance during the forecast period. Its huge customer base adds to the large-scale adoption of Android version fitness and health apps. Today, about 69.9 per cent of the total mobile operating system is held by this segment. This is supported by the survey of around 1500 US people, revealing that the most prevalent form to be downloaded by users for fitness or exercise is health apps. Mobile applications for general wellness consist of sleep, weight loss, and nutrition, making it the next most popular.
By Device
- Smartphones
- Tablets
- Wearable Devices
The smartphone segment captured the highest share of the fitness app market share and is likely to continue on its trajectory over the estimation period. Year-on-year (YoY) surging penetration of smartphones is one of the prime reasons behind the swift development of mobile apps for this purpose. Further, the segment’s market size is also expanding due to digital transformation and the growing integration of IoT. However, the wearable devices market is rapidly growth in this market, owing to the availability of affordable options.
Regional Analysis
North America spearheads the fitness app market and is expected to experience further growth during the forecast period. The regional market is led by the United States with the maximum number of downloads of this app, i.e. 298 million in 2023. Moreover, there is extensive usage of mobile health apps in the country which drives the market forward. According to a survey, almost 64 per cent, i.e. two-thirds of people in the United States have utilised an application for a health-associated objective in 2022.
Another major fitness app market is Europe, owing to the widespread awareness of health and the rapid adoption of technological advancements. The regional market is supported by the Belgium, France, the United Kingdom, and Germany
Recent Market Developments
- In March 2024, Cristiano Ronaldo introduced a wellness app called Erakulis which provides mental health, nutrition, and fitness advice.
Browse full details of the report @ https://www.marketdataforecast.com/market-reports/fitness-app-market
Related Report
ABOUT US
Market Data Forecast is a firm working in the areas of market research, business intelligence and consulting. We have rich experience in research and consulting for various business domains to cater to the needs of both individual and corporate clients.
Contact Us
Market Data Forecast
www.marketdataforecast.com
Phone: +1-888-702-9626
Email: sales@marketdataforecast.com
