Car Care Products Market Impact: Enhancing Vehicle Lifespan and Performance

The global car care products market size was valued at USD 10.2 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 3.6% from 2022 to 2030. The market is expected to be driven by the growth of the automotive industry around the world. The industry is expected to grow further due to the increasing disposable income in developing countries, along with the increasing consumer awareness regarding vehicle repair and maintenance. Moreover, an increase in the importance of aesthetics in automobiles, especially private vehicles, is expected to benefit the industry dynamics during the forecast period.

The U.S. market for car care products is expected to grow in the coming years on account of the robust growth in the automobile industry. The industry is further likely to expand owing to the establishments by prominent players such as Ford Motors and General Motors. Moreover, the presence of manufacturers of car care products, such as 3M, along with their establishments for car care across the country, is expected to augment the industry growth.

The market is witnessing faster growth in Asia Pacific and North America. The growth can be attributed to the increasing demand from the growing automotive sector in key economies such as the U.S., Mexico, China, and India. The rise in the disposable income of consumers has led to the rise in the purchase of automobiles. Cars require specialty products to maintain their appearance and performance in the long run, which is, in turn, favoring the industry growth in this region.

Gather more insights about the market drivers, restrains and growth of the Global Car Care Products Market

Detailed Segmentation:

Product Insights

The car cleaning product segment accounted for the largest revenue share of over 30.0% in 2021 owing to its wide use in removing contaminants and residues from the exterior surface of vehicles. The car wash shampoo and detergent segment is a popular segment in the industry as this helps in safely removing dirt, grease, oil stains, and other contaminants from the vehicle body.

Car wax accounted for the second-largest revenue share in 2021 and is expected to expand at a CAGR of 3.8% over the forecast period. Waxes are used to protect the exterior surface of the vehicle. Waxes are available in either liquid or paste form. They are specially formulated to fill minor scratches and add shine while protecting the vehicle from stains and smudges. In addition, applying wax to the vehicle reduces the cost of regular repair and refinishing.

Packaging Volume Insights

The 501 - 999 ml packaging volume segment held the largest revenue share of over 35.0% in 2021 owing to its suitability for individuals and commercial use. An increasing number of people opting for maintenance and repair services, including car wash and detailing, is anticipated to have a positive impact on the segment growth over the coming years.

The 251 - 500 ml packaging volume segment accounted for the second-largest revenue share in 2021 and is expected to expand at a lucrative CAGR of 4.4% over the forecast period. This packaging volume is also generally meant for individual use or small garages. Improvement in consumer disposable income is expected to drive new car sales, which, in turn, is anticipated to drive the demand for car care products, thereby positively impacting the segment growth.

Distribution Channel Insights

Retail chains accounted for the largest revenue share of over 50.0% in 2021. The growing prevalence of organized retail chains across the globe is expected to support the distribution of car care products. Multinational retail chains, including Costco and Walmart, offer discounted pricing structures, thus offering car care products at lower prices as compared to other channels.

The e-commerce segment emerged as the second-largest segment and is expected to expand at a CAGR of 4.0% over the forecast period. The growing penetration of retail stores in niche markets through third-party agreements and the establishment of local service shops are expected to support the retail distribution channels.

End-use Insights

The retail (B2C) segment accounted for the largest revenue share of over 70.0% in 2021. The growing demand for car care products from individual vehicle owners, coupled with the wide availability of products in commercial markets, is likely to support the segment growth in the projected period.

The growing trend of Do-It-Yourself (DIY) applications for car maintenance among individual owners is expected to support product sales through the retail market. High service cost for car maintenance at a professional service station is another factor individual owners are opting for the retail purchase of the products and self-application. Moreover, the availability of a wide range of options to choose from in the local market has supported the growth of the retail segment.

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Regional Insights

North America accounted for the largest revenue share of over 35.0% in 2021. North America is a mature market for car care products owing to the increasing sales of cars and growing awareness regarding vehicle maintenance. Moreover, increasing utilization of mini trucks as family cars and upscaling demand for luxury vehicles is anticipated to create a wide scope for car care products.

The demand for car care products in North America is expected to increase in the projected time, supported by upscaling sales of passenger cars. The flourishing market for passenger cars in Canada and Mexico, coupled with the growth in the production of LCVs in the U.S., is expected to fuel the industry growth over the forecast period.

Key Companies & Market Share Insights

The market for car care products is fragmented with the presence of key players such as 3M; Tetrosyl; Armor All; Sonax; and Turtle Wax Inc. The players face intense competition from each other as well as from regional players with strong distribution networks and know-how about suppliers and regulations. The manufacturers of car care products also supply to garages and workshops, which, in turn, intensifies the competition.

Key players such as 3M Company, Inc.; The Clorox Company; and Valvoline Inc. have formed mergers and acquired the production facilities or divisions of smaller players as a part of their strategies to enhance their scope of operations and provide better services to clients. The companies operate in multiple locations across Europe, North America, and Asia Pacific with global expansion plans. A large number of key players are concentrated in the U.S. and regional players in the developed nations of Asia Pacific. Some prominent players in the global car care products market include: