To the business owner, blogger, freelancer, or anybody else, setting up a new website could be a journey to its own right. But then, there come certain preliminary steps which have to be initiated. Just like in the planning for private places to celebrate birthday in Bangalore with friends, proper planning will get your website to launch seamlessly. This guide will help you through the ten essential steps to get your website up and running for success.
1. Understand and Designate the Overall Use of Your Site
Prior to the website development, ask yourself: Why would I like to have a site?
This would be greatly used in most other decisions around the process. Are you selling products, sharing information, or just selling your portfolio? Your intention for the website is going to lead the design, the content, and the functionality.
Questions to Ask Yourself:
- What would you like to be the outcome of somebody's visit to your site?
- Who is your audience?
- How do you think you can accurately measure your success?
The apparent existence of the goals enables one to have a precise website that is purposeful to your needs and to those of your visitors.
2. Select a Domain Name
Your domain name is essentially the address to your website. It needs to be memorable, spelt easily, and relate to your brand or business. You need to think about this in the view that it will be your identity online, so you have to choose appropriately.
The tips for choosing a domain name are as follows:
- Keep it short and simple.
– If you can help it, then no numbers or hyphens.
– Keywords representing your business, if any, you should include in your domain
– Check if it is available first on social media. This allows brand consistency.
Once the name comes to your mind, you will register it with a domain registrar.
3. Choose a Web Hosting Service
Your decision on what host to settle for will finally determine what speed, reliability, and safety your site will have.
Types of Hosting:
Shared Hosting: Very competitive in pricing and thus sharing resources with other sites.
VPS Hosting: It is known for offering users more control and more better resources. Thus, it is an excellent choice for growing websites.
Dedicated Hosting: Really high performance; a whole server for your site
Prices differ, so consider your budget and expected traffic, and your technical skills in choosing a hosting plan.
4. Plan the Structure of Your Website
Instead of starting to design your website straightaway, take a while to imagine and think of how you want your site design to look and feel like. In many cases this is called a sitemap. A sitemap shows the hierarchy and relation of each of your site's pages to one another — it helps direct you to sketch out a clear, easy to comprehend structure for your content.
Key Pages:
Home: The main point of entry of your site.
About: Information about you or your business/company.
Services/Products: What you offer
Contact Methods: How to get a hold of you
Blog/News: news or posts of regularity
Organizing content so a person can get around the site clearly and cohesively.
5. Quality Content Production
Content is the literal meat of your website. Visitors are here specifically for this alone—to read, see, or watch the content. Start by brainstorming—or gathering—all of your content to go on each page of your website.
Types of Content
Text: Good copy that communicates what you have to say in a clear and concise way.
Images: Good-quality shots or graphics with relevance to the copy.
Video: Nice clips explaining or demonstrating your offering.
Downloads: E-books, guides, brochures—all of it should be ready to be personally downloaded.
It goes without saying that it should all be original, insightful stuff that benefits your audience.
6. Designing
By this time, you would have organized your contents and laid out a basic skeleton structure of the website. Now, you can finally get started on designing your website. It has to be in conjunction with your brand and inherently user-friendly. Nice, minimal design fits the best, especially when you are more of an amateur in web design.
Some of the primary constituents that go into the design include:
Layout: You need to determine how different aspects of your website including text, images, and other components will be laid out.
Color Scheme: The colors align with your brand. They are also pleasing to the reader's eyes. Typography: You must ensure that the kind and size of the fonts you use for your website are legible for all.
Navigation: A user finds it easy to navigate through your site.
You may use website makers, such as WordPress, Wix, or even Squarespace, if you are not a professional designer.
7. Mobile Optimization
More and more people visit the internet with their phones or tablets. That is why it becomes necessary that your website is mobile-friendly. A mobile-friendly site changes the arrangement of elements depending on the screen size that one is viewing from.
How to Make it Mobile-Friendly:
Set a responsive design that resizes content automatically.
Test the site from various devices for both a feel and look in terms of functionality.
Make navigation easy with large, chunky tap buttons.
It is also excellent for users, and this will also improve your site ranking in Google.
8. SEO Basics Setup
SEO is the fine art of spiffing up your website, so it shows closer to the top of search engine results.
Few Basics of SEO Setup:
Keyword Research: Find out what exactly your audience is searching for and post on it.
Meta Tags: A description for Title tags and meta descriptions for every page.
Alt Text for Images: Just describe your image to state what the image is really about in a way that your search engine can.
URL Structure: Clean URL structures that are descriptive.
These basics will help your site have the most potential from the very beginning, but, of course, it's a long-term strategy.
9. Checking the Functionality of Your Website
Before you finally launch your site, it is crucial to run adequate tests on it. Perhaps there is yet something missing that will have users frustrated with such errors, or worse, causing damage to the website.
What to Test:
Internal and external links: All of them should work
Forms: Check contact forms or sign-up forms
Speed: Imagine the time it would take for your website to load. Most users will scroll past the sites that load very slowly.
Find a few people aboard who may browse through your website and later give you some reviews.
10. Deploy and Popularize Your Website
After testing everything and being satisfied with your site, it's time to launch the site. Once you have launched your website successfully, the next step you need to focus on is promoting it.
How to Promote Your Website
Social Media: Advertise or promote your site through social networking sites like Facebook, Twitter, Instagram, or LinkedIn.
E-mail Marketing: Send an email to your list about your site launching.
Blogging: Write blogs, link them back to your site.
Online Ads: Reach a bigger audience with the help of Google Ads, or even social media ads.
Keep up with the performance at every stage of your site even after it is live—also, be prepared to tweak or update it as necessary.
Conclusion
Building a new website is a big job. But working through these ten steps will get you off to a good start. The secret again is in the preparation: define your goals and plan your content and design. So, with a good base laid down, your website will be poised to attract visitors and help realize your online goals.