Nullifying negative brand reviews for a global IT service provider

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Nullifying negative brand reviews for a global IT service provider

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Eridium Digital 06 Nov 2023

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing age

The first step in the journey was a detailed study of the conversations across the brand. Eridium built insights on them, leading to the creation of a response strategy to reclaim the positive discussions and neutralize the negativities. The agency analyzed the comments on Glassdoor, social media, and other relevant platforms to identify the gaps and opportunities for the brand.

Read to understand how Eridium leveraged its digital marketing presence to promote a brand's Glassdoor reputation.