As a small business, you constantly have to think about how you can make your products and services available to as many people as possible, all without spending a fortune.

Using YouTube for your business can be a cost-effective way to grow your business if you use it regularly as part of your marketing strategy. Online retailer ModCloth gained 4,000 subscribers and 1 million views on YouTube, increasing revenue at just one-ninth the average cost of its search campaigns.

Not sure if YouTube can help your business grow? Here are 06 benefits YouTube can bring to your business and gain active YouTube subscribers.

YouTube for Business features

If you've never tried video marketing, don't worry: you're not alone. Moving from traditional photo-based content on platforms like Instagram and Facebook to video may seem difficult, but YouTube for Business is a game changer that's worth the investment. Here are some notable features that make YouTube the ideal video-sharing platform for your business:

Cost-effective accessibility: YouTube is free to use and remains an affordable option for businesses of all sizes, even with ads.

No high-end production is required: you don't need a fully equipped video production team; Even videos filmed on a smartphone can be excellent and engaging content.

SEO Benefits: As a Google product, YouTube videos rank in search results and provide significant benefits to your overall SEO strategy.

Curated brand content: With the ability to create multiple channels and playlists in your brand account, you can organize video content by-products, specific campaigns, and more.

Improved Accessibility: The platform allows you to add subtitles and transcripts to videos to make them more accessible and appeal to a wider audience.

06 benefits of YouTube for your business

Now that you know the unique benefits of using YouTube for business, let's take a look at the top seven benefits that can significantly increase your brand's online presence and conversions.

1. Join the horde of YouTube traffic

The number of videos on the Internet is growing exponentially, with more than 4 billion videos viewed per day. If you use YouTube for your business, you can easily reach your target audience by creating videos and advertising on other people's videos.

YouTube is the second largest search engine and the third most visited website in the world, after Google and Facebook. Every month,

• 100 hours of videos are uploaded to YouTube every 60 seconds

According to Nielsen, YouTube reaches more adults aged 18 to 34 in the US than any other cable channel.

Video streaming platforms like YouTube have grown so big that as long as you educate them, entertain them, and provide solutions to their problems, you are sure to find a group of people.

2. Posting on YouTube makes you easier to find on Google

Google owns YouTube. Have you noticed that videos are appearing in Google search results more often than before? It's no coincidence. Using YouTube consistently in your business will increase your chances of appearing in search results and improve your ranking.

As a business, your goal should be to maximize your online presence as much as possible. This is even better via YouTube since it is a Google product. Google likes companies that use its tools and most likely prioritizes those brands, at least to some extent. You can't go wrong here.

The more properties you can review in Google search results, assuming there is a positive reason for doing so, the better. Posting videos to YouTube is another way to increase your page chances.

3. Increase brand credibility

If there's one medium that instantly makes your brand more authentic to customers, it's video. It's the ultimate brand storytelling tool, with everything from customer and employee stories to influencer reviews, behind-the-scenes tours, product demos, and more.

Videos engage viewers longer and more intensely with compelling stories, images, and audio. This means that using YouTube for Business increases the credibility of your brand. Simply put, videos allow customers to name your brand. It creates recognition and trust, from the first purchase to long-term customer loyalty.

4. Provide qualified traffic

This is important. You don't want to generate traffic because not everyone will buy from you. You need qualified traffic: people who can be prospects and customers.

Entrepreneurs often do not understand this. Sure, getting a million views on your website seems like a good thing. But if it's a million random visits and none of those people buy from you, who cares?

You need qualified and meaningful traffic for your brand. YouTube can easily help you with this.

How do you think people will find you when they come to YouTube? They don't end up on your website by chance. You type something into the search bar and it appears in the results.

As I said, people use YouTube as a search engine, just like Google.

This means that you can probably assume that the people watching your videos are at least interested in your product or service. That's why you have to do something to get her attention and turn her into a loyal fan.

5. Your content never dies

With YouTube for Business, you can reuse content you've already created without having to spend a lot of time or invest in expensive hardware.

Repurposing content you've already created is an effective form of content marketing because it allows you to reach an audience that loves that specific type of content.

For example, this blog post can easily be converted into many formats, including:

• Podcasts
• Infographic
• Presentations
• Video Series

This approach allows you to create at least four pieces of content from one idea, creating an engaged audience that can easily digest the information you provide.

6. Videos have a higher conversion rate

Did you know that you are twelve times more likely to watch videos than to read text? Whether investing in video marketing is worth it depends on the return on investment (ROI). The numbers don't lie: 92% of video marketers in 2023 say video gives them good ROI, an all-time high compared to 78% just five years ago. These impressive statistics highlight the growing influence of video marketing on business success. They are meant to fascinate. And once you've captured your customers' attention, you can easily convert them and integrate them into your sales funnel.

Wondering what drives video conversions? It's very simple: Emotions: No text can make a brand so human. This is the main benefit of YouTube for businesses. Once customers are acquired, all they need is a clear call to action that turns insights into purchases and lasting trust.