SEO (Search Engine Optimization) is the process of optimizing a website to improve its rankings on search engine result pages (SERPs). It involves various strategies and techniques aimed at increasing organic visibility, driving relevant traffic, and ultimately, boosting conversions. But why is SEO so important? In today's digital age, where consumers heavily rely on search engines like Google when looking for products or services, having a strong online presence is crucial for businesses. Here are some key reasons why SEO is essential.
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