The global soy food products market is estimated to account for USD 54.3 billion in 2024. It is anticipated to grow at a CAGR of 3.5% during the assessment period and reach a value of USD 76.5 billion by 2034.

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Rising Popularity of High-protein and Functional Soy Foods for Health and Wellness

Soy and soy-based products have always been consumed in China, Brazil, and the United States for a long time. However, due to the ongoing fitness trends, and the recent pandemic, this consumption has spread across the globe.

This rising demand can also be attributed to the demand for densely packed protein items, also known as functional foods, of which soy is an essential component. People prefer soy over other variants as it is a complete protein, meaning it contains all the essential amino acids required for a healthy body to carry out its functions throughout the day.

Players in the market, capitalizing on the current fitness trends, are also fortifying soy and soy-based food products with functional ingredients. This is basically done to target specific health concerns, especially in the elderly. For instance, brands like Alpro and Silk now offer soy drinks fortified with omega-3, calcium, and vitamins, and Soylent and Huel use soy protein as the base for their meal replacement shakes.