The global native collagen market is estimated to be worth USD 209.7 million by 2024. It is projected to reach a value of USD 316.4 million by 2034, growing at a CAGR of 4.2% over the assessment period 2024 to 2034.

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The sales of the native collagen industry are rising steadily as more and more people realize the excellent selling points of collagen, especially for skin, joints, and general wellbeing. As they become more health savvy, consumers seek natural solutions and collagen type 1 fits the demand. While hydrolyzed collagen can be broken down through harsh processes, collagen type 1 maintains the actual structure, which is critical for elasticity and hydration development making it attractive for aging product consumers.

Also, clean-label products have increased the popularity of such products in the industry. Modern buyers are more particular about the available options and look for the best-suited, natural alternatives by avoiding highly processed materials. The native alternative of collagen is also an ideal product as it is less processed and therefore, aligns with the trend.

Gelita, one of the frontrunners in the collagen products industry has been producing native collagen products for beauty and wellness markets. It is claimed that these products are superior in terms of bioavailability and efficacy. Likewise, Nitta Gelatin has advertised its products by highlighting the health advantages of collagen.