Old porcelain signs are an intriguing blend of vintage charm and historical significance. These signs, often used in the early to mid-20th century, combine the durability of porcelain with vibrant neon lighting to create eye-catching advertisements. Originally designed to catch the porcelain neon signs eye of passing pedestrians and drivers, these signs were staples of American commercial landscapes, especially in urban and suburban areas. Today, they are cherished by collectors and vintage enthusiasts for their nostalgic appeal and artistic craftsmanship.

The Allure of Old Porcelain Signs

Old porcelain signs hold a special place in the hearts of collectors and vintage aficionados due to their aesthetic beauty and the rich stories they tell about the past. These signs were once commonplace in businesses like gas stations, diners, auto repair shops, and motels, where their glowing neon lights and colorful designs played a key role in attracting customers. The combination of porcelain's smooth, glossy finish and the electric glow of neon lighting creates a captivating visual experience, transporting us back to a more vibrant era.

Characteristics of Old Porcelain Signs

1. Material and Craftsmanship

Old porcelain signs are made using a combination of materials—primarily porcelain and neon tubing. The porcelain used for these signs is typically coated with a durable enamel finish, providing protection against weathering and aging. This enamel coating also enhances the colors and reflects the neon lights, making the signs glow brightly even at night. The neon tubes, bent into various shapes and letters, are filled with gas and sealed, creating a glowing effect when electrified. These signs were often hand-painted, adding a personal touch and unique character to each sign.

2. Iconic Colors and Designs

One of the most distinctive aspects of old porcelain signs is their vibrant use of colors. The enamel finish provides a smooth base for applying rich, contrasting hues that catch the eye. These signs often feature bold lettering, product logos, and stylized designs such as arrows, logos, and product symbols. The neon lights inside these signs accentuate the colors, creating a dynamic and eye-catching effect that was designed to draw attention from a distance. The combination of these elements makes old porcelain signs not just advertisements but also striking pieces of art.

3. Historical Context and Usage

Old porcelain signs were commonly used by businesses to advertise their services, products, or locations. They often featured the logos and slogans of well-known companies like Texaco, Shell, Coca-Cola, and Pepsi. These signs were strategically placed to attract attention, especially at night when their glow was most effective. The use of neon allowed businesses to convey a sense of modernity and excitement, making these signs a staple of American streetscapes from the 1930s through the 1960s. Today, they are highly collectible due to their historical context and cultural significance.

4. Collectibility and Value

Old porcelain signs have become highly collectible due to their historical significance and aesthetic appeal. Signs from iconic brands, rare designs, or those in excellent condition are particularly valuable. Collectors are drawn to the craftsmanship and artistic quality of these signs, which serve as both decorative pieces and historical artifacts. The investment potential of old porcelain signs has grown, with collectors willing to pay premium prices for well-preserved examples. The rarity and demand for these signs make them a valuable addition to any collection.

Popular Types of Old Porcelain Signs

1. Automotive and Gasoline Signs

Automotive signs, especially those from companies like Ford, Chevrolet, and Pontiac, are highly sought after. These signs were used by car dealerships to attract customers, advertise specific models, and promote sales. The combination of porcelain and neon made these signs irresistible to car buyers, adding a dynamic visual element to dealership displays.

2. Oil and Gasoline Advertisements

Signs advertising gasoline and oil brands were another common use of old porcelain. Companies like Texaco, Shell, and Mobil used these signs to draw attention to their products. The vivid colors and dynamic designs of these signs captured the spirit of the open road and the excitement of driving, making them valuable collectibles today.

3. Diner and Restaurant Signs

Old porcelain signs used by diners and restaurants are iconic symbols of mid-20th-century American culture. These signs often featured classic diner motifs such as burgers, milkshakes, and hot dogs, alongside the names of the eateries. The neon lighting added a nostalgic charm to these signs, making diners feel like portals to a different, more vibrant era. These signs are now considered collector’s items, representing the golden age of American diners.

4. Travel and Motoring Signs

Travel and motoring signs, used along highways and byways, are another popular category. These signs advertised hotels, motels, and service stations, guiding travelers and offering a glimpse into the American road trip culture of the past. The use of neon lighting in these signs was especially effective at night, drawing weary travelers to rest and refuel.

Why Collect Old Porcelain Signs?

1. Historical Significance

Old porcelain signs offer a unique insight into the marketing strategies and consumer culture of the mid-20th century. They reflect the post-war economic boom, the rise of the automobile, and the expansion of American consumerism. Collecting these signs allows enthusiasts to preserve and celebrate this history, connecting them to a significant chapter in American advertising and urban development.

2. Aesthetic Appeal

The combination of porcelain and neon creates a striking visual effect that is both nostalgic and modern. These signs add a unique touch to home decor, enhancing the ambiance of any room. The vibrant colors and glowing light of old porcelain signs evoke a sense of nostalgia and warmth, making them ideal for collectors looking to infuse their spaces with vintage charm.

3. Investment Potential

The rarity and demand for old porcelain signs have resulted in their increasing value over time. Signs from iconic brands, unusual designs, or those in excellent condition are especially prized. The market for these signs continues to grow, with collectors and investors recognizing their artistic and historical significance. For those interested in vintage memorabilia, old porcelain signs offer both aesthetic appeal and a sound investment.

Caring for Old Porcelain Signs

1. Maintenance and Cleaning

Gently clean old porcelain signs with a soft cloth and mild cleaning solution to remove dust and dirt. Avoid using abrasive materials that could scratch the surface. For more serious damage, seek professional restoration services to maintain the sign’s historical integrity.

2. Storage

Store old porcelain signs in a cool, dry place to protect them from extreme temperatures, humidity, and direct sunlight. Proper framing or display in a controlled environment can prevent further deterioration.

3. Professional Restoration

If an old porcelain sign shows significant signs of wear, such as rust or faded colors, consult a professional for restoration. Restoration should be done carefully to preserve the sign’s authenticity and historical value.

Conclusion

Old porcelain signs are not only beautiful and nostalgic but also serve as a testament to the creativity and ingenuity of mid-20th-century advertising. Their historical significance, aesthetic appeal, and investment potential make them highly collectible. Whether for their charm, nostalgia, or financial investment, old porcelain signs continue to captivate collectors and enthusiasts, preserving a piece of history for future generations.