Air Purifier Market: The Shift Towards Multi-Functional Devices

The global air purifier market was valued at USD 15.94 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2030. This growth is primarily driven by the increasing prevalence of airborne diseases and rising pollution levels in urban environments. For instance, China has seen a year-on-year increase in its national average PM2.5 levels in 2023, despite efforts to address air pollution. Other factors fueling this growth include heightened health awareness, improving living standards, and increasing disposable incomes, which are expected to boost market demand. The adoption of air pollution control devices in developing regions is also expected to significantly contribute to the industry's growth.

High-Efficiency Particulate Air (HEPA) filters, made primarily from submicron glass fibers, are highly effective mechanical filters that can remove approximately 99.7% of particles larger than 0.3 microns. Their design, which includes a substantial surface area, allows for the efficient removal of particles of various sizes, making them crucial in improving air quality. The superior efficiency of HEPA filters in removing harmful particulates has made them a vital component in air purifiers globally.

Gather more insights about the market drivers, restrains and growth of the Global Air Purifier Market

Economic and Health Impact of Air Pollution

According to a 2023 report by the Organization for Economic Co-operation and Development (OECD), outdoor air pollution is projected to lead to 6-9 million premature deaths by 2060 and will cost about 1% of global GDP. The report also notes that the global welfare costs of premature deaths due to outdoor air pollution will rise from USD 3 trillion in 2015 to USD 18-25 trillion by 2030, highlighting the urgent need for air quality improvements. These economic and health impacts underscore the growing importance of air purifiers in mitigating pollution's harmful effects.

Increasingly stringent regulations, such as the Clean Air Act, National Ambient Air Quality Standards (NAAQS), and various international standards like EN 1822-1:2019, are contributing to the adoption of air purifiers. Governments are enacting policies to improve air quality, further driving the demand for air purification technologies. In the UK, the government released the Air Quality Strategy in April 2023, which aims to reduce PM2.5 levels to 10 µg/m³ by 2040 and improve indoor air quality through better ventilation practices.

Importance of Indoor Air Quality

Maintaining optimal indoor air quality is crucial for the well-being of individuals, particularly in schools, offices, and workplaces. Poor indoor air quality can lead to various health issues, including fatigue, headaches, and respiratory problems. Inadequate ventilation, improper temperature regulation, and high humidity levels contribute to poor air quality, which can also increase the risk of diseases like asthma and even cancer due to exposure to harmful substances such as asbestos and radon.

Air Purifier Market Regional Market Insights:

North America Market Trends

The air purifier market in North America is significantly influenced by air quality policies, such as the U.S. Clean Air Act, and the establishment of national air quality standards by agencies like the U.S. Environmental Protection Agency (EPA). The U.S. holds over 72% of the North American market, with stringent standards for HEPA filters and the Clean Air Delivery Rate (CADR), which measures air purifier effectiveness. These regulations have created a robust market for air purifiers.

Asia Pacific Market Trends

Asia Pacific dominated the global air purifier market in 2023, accounting for 38.9% of the revenue. Factors such as rapid urbanization, industrialization, and increased disposable income contribute to the region’s market dominance. The region is also seeing increasing awareness of health hazards caused by poor air quality, particularly in Southeast Asia. In China, air pollution remains a major concern, with the country’s air purifier market holding more than 39% of the Asia Pacific market share. In South Korea, market growth is supported by increasing health awareness and government policies promoting air quality.

Europe Market Trends

In Europe, the demand for air purifiers is driven by growing concerns over air quality and public health. Germany holds a significant share of the European market, with a strong demand for technologically advanced air purifiers, particularly in response to the COVID-19 pandemic. The UK market also contributes to Europe’s growth, as government actions like the ‘Clean Air Strategy’ aim to improve air quality and reduce pollution-related costs by billions annually.

Middle East & Africa Market Trends

The Middle East & Africa air purifier market is expected to grow rapidly due to factors such as urbanization, industrialization, and increased awareness of the importance of indoor air quality. Saudi Arabia, with over 20% market share in the region, has adopted policies to reduce emissions and improve air quality, creating opportunities for air purifier manufacturers.

Central & South America Market Trends

In Central and South America, the air purifier market is growing as urbanization and industrialization increase. Countries like Brazil are seeing a surge in demand due to high levels of pollution in major cities. The Brazilian air purifier market accounted for 37% of the regional share, driven by the need for cleaner air in densely populated urban areas.

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Key Air Purifier Company Insights:

The global air purifier market is highly competitive, with both multinational and regional manufacturers offering a wide range of products. Companies compete based on product performance, quality, and price, while also focusing on technological advancements and customer satisfaction. For example, Secure Connection, a Hong Kong-based company, launched a new line of Honeywell Branded Air Purifiers in 2021. In 2023, another company introduced a carbon air purifier using UV technology to eliminate unwanted odors and harmful microorganisms, highlighting the ongoing innovation in this sector.

Key Air Purifier Companies: