The global automotive infotainment market size was valued at USD 14.99 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2030. The continued integration of features such as on-demand music, connectivity to smartphones, and live audio streaming to cater to the growing demand for comfort, safety, and convenience in automobiles is expected to drive the growth of the market over the forecast period. Furthermore, Continued improvements in various infotainment features and the increasing affordability of vehicles are further contributing to the market growth. Additionally, critical automotive manufacturers are focusing on in-cooperation advanced technologies such as driver assistance, augmented reality real-time data collection, and the Internet of Things (IoT) to enhance the functionality of infotainment systems. The addition of these technologies in vehicles is refining drivers’ safety and experience, subsequently driving the demand for the automotive infotainment system.

Automakers are emphasizing the integration of IoT into their automobiles to enhance vehicular end-to-end connectivity. Automotive OEMs are also collaborating with automotive software solution providers to develop low-latency, high-bandwidth solutions capable of withstanding low temperatures and high vibration when installed in light-duty or heavy-duty vehicles. IoT simplifies the accessibility to information for the occupants of the vehicles, thereby enhancing convenience and security during the commute.

Gather more insights about the market drivers, restrains and growth of the Global Automotive Infotainment Market

Detailed Segmentation:

Product Type Insights

Navigation unit segment led the market and accounted for 37.1% in 2023. Advanced onboard features like 3D navigation, hands-free calling, satellite radio, and media streaming are gaining consumer traction; this motivates automobile manufacturers to install communication units in some of the basic car models launched in the market. Furthermore, the 5G network increases the speed of the real-time data collection and accuracy of communication units, thereby increasing the adoption of infotainment devices in automobiles.

Fit Type Insights

OEM fitted segment accounted for the largest market revenue share of 72.99% in 2023 owing to easy service and low maintenance features. OEM fitted systems are part of the car warranty provided by the manufacturer, preventing customers from paying any extra fee for OE systems, thereby increasing its preference over other aftermarket products while contributing to segmental growth. By adding OEM in automobiles, manufacturers can access the stored data. The collected information can then be utilized by the sales and marketing team of the company for campaigning purposes.

Vehicle Type Insights

Passenger cars segment led the market with a revenue share of 79.60% in 2023. A higher share of the passenger care segment is attributed to the increased adoption of luxury cars by consumers concentrated in developing nations.

Regional Insights

Asia Pacific dominated the market and accounted for 40.9% share in 2023. This growth can be attributed to the growing sales and production of passenger cars in the region. The increasing income levels and high demand for automobiles have resulted in the growth of luxury and mid-sized premium cars segments in the region. The demand for in-car entertainment systems is expected to soar in the APAC region as the traction for electric vehicle is also gaining ground in the region. Some major benefits of in-car entertainment systems include increased connectivity, improved user experience, hands-free operation, and a variety of entertainment options.

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Key Companies & Market Share Insights

Some of the key players operating in the market include Harman International; Panasonic Corporation; Alps Alpine Co., Ltd.; Continental AG; and Visteon Corporation.

• Harman International is engaged in continuous innovation in developing advanced infotainment solutions. The company’s portfolio includes technologies such as connected car solutions, navigation systems, and in-car audio systems. Furthermore, the company has established strong relationships with OEMs in automotive industry.

• Continental AG invest significantly in research & development to stay at the forefront of emerging trends and technologies in infotainment. The company offer integrated solutions with connectivity features, navigation solutions, and advanced human-machine interface technologies that enhance the overall in-car experience.

PATEO, OVO Automotive, and CY Vision are some of the emerging market participants in the automotive infotainment market.

• OVO Automotive is a cloud-based app platform provider for connected cars. The app is easy to integrate, install and provide enterprise grade security and privacy.

• CY Vision is engaged in developing 3D display technology that deliver augmented reality experience to meet the challenges of difficult vehicular environments. Collaboration and partnerships with automotive manufacturers, technology companies, or industry leaders may provide the company with the leverage to expand its presence in the automotive infotainment sector.

Key Automotive Infotainment Companies:

• Alpine Electronics
• Clarion Co., Ltd.
• Continental AG
• Delphi Automotive PLC
• Denso Corporation
• Harman International
• JVC KENWOOD Corporation
• Panasonic Corporation
• Pioneer Corporation
• Visteon Corporation

Recent Developments

• In October 2023, Alps Alpine Co., Ltd. partnered with DSP Concepts, Inc., an audio processing solution provider, to provide customers with sound technology. Through the partnership, a former company used Audio Weaver audio system development platform of DSP to develop next generation audio products.

• In July 2023, Pioneer Corporation announced R&D expansion plan in India. By expanding R&D facility in India the company focus of acceleration developing innovative products in the mobility field and to cater the growth in Indian automotive market.

• In February 2023, Continental AG announced the launch of Driver Identification Display equipped with integrated camera for biometric driver identification. The Driver Identification Display, the first inside automotive display in the world that supports contactless, highly secure identification and deters fraud and theft, is designed to identify the driver. TrinamiX created and patented the technology on which integrated facial authentication is based. It combines a novel sort of liveness detection with facial recognition to confirm the user's identification.

• In January 2023, Visteon Corporation partnered with Qualcomm Technologies to develop integrated cockpit domain controller technology together. The technology is developed using Visteon’s SmartCore software powered by Snapdragon cockpit platforms for software-defined vehicles.

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