Unified Communications Becoming Critical Enterprise Infrastructure

Unified communications (UC) solutions integrate multiple collaboration channels like voice, video, messaging, and conferencing in a seamless interface. Adoption continues gaining momentum as remote and hybrid work models take hold.

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According to Market Research Future (MRFR), the Unified Communications market will top USD 366.78 billion by 2030, expanding at close to 21.25% CAGR between 2022-2030. Key growth drivers are hybrid work adoption and the need for enhanced internal/external connectivity.

Top providers are enhancing offerings – in Oct 2022, Microsoft launched Teams Premium with advanced meeting capabilities. In Nov 2022, Zoom unveiled Mail and Calendar services to expand beyond video meetings into a full UC suite.

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Market Opportunities

The integration of UC solutions with third-party productivity software like CRM and cloud storage systems presents an opportunity to streamline workflows. For example, integrating UC with a CRM provides salespeople with call record data and customer context in one interface.

Artificial intelligence is another growth area to enhance user experience - features like transcriptions, gesture interpretation, virtual assistants, and more are emerging powered by AI.

Contact center software integration also positions UC technology as an emerging driver of improved customer experience capabilities.

Market Segmentation

• By component – services hold the largest share, followed by solutions. Implementation, custom app development, and managed services drive service demand.
• By deployment – cloud UC has overtaken on-premise solutions with lower TCO and hassle-free scalability. Hybrid models are also gaining adoption.
• By vertical – IT and telecom are early adopters to power their operations. But healthcare, BFSI, public sector, and retail all demonstrate growing usage as well.

Key Companies

Notable Unified communications market competitors:

• Microsoft - Teams platform with calling, meetings, messaging, and app integrations.
• Cisco – Offers a full stack of video, telephony, and collaboration hardware and software solutions. WebEx Calling is its cloud PBX solution.
• Zoom - Primarily positioned around its cloud video meetings software, expanding into other UC capabilities.
• Avaya - Cloud and premise-based PBX systems with extensive telephony feature sets and app integration.
• Mitel - Key player focused on voice solutions with its MiCloud flexible communications suite.

Regional Insights

The Unified communications market shows high growth across the globe, with North America holding the greatest market share today followed by Europe and APAC – as organizations in these regions rapidly embrace remote/hybrid work models.

However, emerging regions are expected to display above-average growth rates fueled by booming tech hubs across countries like India, China, Brazil, UAE, and Southeast Asia. 5G infrastructure buildouts play a key role as well.

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