Global Smoothies Market Size (2024 to 2029)
The Global smoothies market is expected to reach USD 26.13 billion by the end of 2029 from USD 15.7 billion in 2024, registering a CAGR of 10.1% during the forecast period.
Market Drivers
Increasing consumer preferences to consume high-protein beverages that are made with healthy ingredients is amplifying the growth rate of the smoothie market. Smoothies are a combination of several vitamins, minerals, and others that keep the person’s body energized. Shifting lifestyle changes and prominently growing awareness towards healthy diet options are likely to showcase huge growth opportunities for the smoothies market in the coming years. The launch of various smoothies with different ingredients that have high efficiency in boosting the person’s health is attributed to leveraging the growth rate of the market in the coming years. The preference for the intake of fruits in a regular diet to avoid the risk of various chronic diseases is substantially leveraging the need for the launch of various types of smoothies in favor of the customer’s choices. Maintaining good health is becoming a huge priority in today’s world as the rising number of risk factors due to chronic diseases is ascribed to boosting the growth rate of the smoothie market.
Market Restraints
However, the supply of raw materials is highly important to continue the prominent production of smoothies. Huge disruptions in the supply chain of raw materials can negatively affect the growth rate of the smoothies market. Lack of proper storage facilities in some countries may also impede the growth rate of the market. Smoothies require a proper storage facility for longer shelf life. The inconsistent production rate of fresh fruits and vegetables due to harsh climatic conditions will also degrade the growth rate of the smoothies market during the forecast period.
Segment Analysis:
By Product
- Fruit-Based
- Organic
- Inorganic
- Dairy-Based
The fruits-based segment is anticipated to lead the largest share of the smoothies market. The rising popularity of organic products is majorly prompting the growth rate of the organic fruits-based smoothies market. Organic fruits are cultivated using no chemicals or harmful fertilizers, and they have high nutritional value. The dairy-based segment accounted for the largest share of the market.
By Distribution Channel
- Restaurants
- Smoothie Bars
- Supermarkets
- Convenience Stores
The smoothie bars segment is majorly holding the dominant share of the smoothie market. Smoothie bars distribution channel specially offers various smoothies with different fruits and vegetables according to the customer’s choices. The increasing scope for freshly made beverages is attributed to enhancing the growth rate of the smoothie bars market. Also, the introduction of various flavors in packaged styles by the top companies is all set to promote the growth rate of the restaurant smoothie market. The launch of various smoothies with advanced technologies and longer shelf lives is likely to propel the market’s growth rate.
Regional Analysis:
Asia Pacific's smoothies market has been gaining huge traction due to the growth rate in recent years. The rising population in emerging countries like India and China is a major contributor to the growth rate of the smoothies market. Rising expenditure on healthy beverages among consumers with the growing awareness of maintaining proper health is additionally bolstering the growth rate of the Asia Pacific Smoothies market.
North America is positioned second in leading the largest share of the smoothies market. A high number of urban population and their demand for the popular smoothies from top key players are ascribed to outraging the growth rate of the market in North America. Smoothies are becoming part of breakfast in Americans as a healthy diet, which is anticipated to gear up the opportunities in the coming years.
The increasing consumer preference for the intake of high-nutritional beverages to maintain good health is majorly fuelling the growth rate of the smoothie market in Europe. High disposable income and the expanding scale of the F&B industry are likely to surge the growth rate of the smoothies market in Europe. Latin America and the Middle East & Africa have been posing great opportunities for the smoothies market for the past few years. Changing lifestyle habits and growing knowledge through social media about the availability of healthy drinks like smoothies are attributed to boosting the growth rate of the market.
Recent Market Developments:
In 2024, Smoothie King, a global leader in launching innovative smoothies, announced the launch of the new coconut bowls. The coconut bowls are available in all the locations of Smoothie King. Concentrating on people’s preference towards gluten-free and dairy-free, the company has launched coconut bowls, which are a completely plant-based product. This product is also suitable for people who want to post about their workout sessions. The company believes that coconut bowls are the perfect option for those who want to make healthy choices.
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