How? Well, the wholesaler who is supplying you with wholesale gemstone jewelry to meet your retail requirements has categorized the jewelry into lots, each having its different total weight. The wholesaler sells you an entire lot (or set) of exquisite jewelry based on the total weight of the lot, and since you are buying jewelry in bulk, you get more for less. When you purchase jewelry in grams, the price of each piece (like a pendant, ring, or earring) in a lot is based on the weight of the piece in grams. The key benefit of buying Jewellery By Gram is, that since you are purchasing wholesale jewelry in bulk (because in jewellery in gram, you are purchasing an entire lot as opposed to an individual piece), the jewelry becomes more economically viable. And since the more jewelry you buy, the less it costs, jewellery by gram is considered to be more pocket-friendly. At Rananjay Exports, you can buy all types of jewelry in gram – from pendants by gram and necklaces by gram to rings by gram and earrings by gram, we sell it all. Does the way of purchasing jewellery by gram remind you of your childhood, when you used to go to the candy store with your parents and buy the candy by the pound? We bet it does.