The global demand for low- and no-calorie soda is predicted to register a CAGR of 2.2% over the forecast period, as per FMI’s analysis. The industry’s market size is anticipated to rise from US$ 21.46 billion in 2023 to US$ 26.67 billion by 2033.

The emerging sugar reduction trend in soft drinks is supporting the sales of low- and no-calorie soda. Since the COVID-19 hit, consumers have been significantly impacted and have turned to healthy beverage options. Growing concerns over adopting a healthy lifestyle are also impeding the demand for low- and no-calorie beverages.

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Popular brands are introducing new, healthy versions of their traditionally accepted products. Coca-Cola, for instance, has introduced Coca-Cola Zero Sugar to cater to the rising demand for tasty beverages with zero or low calories. The company has constantly been developing the taste of the lite version of Coca-Cola, striving to match it to the original flavor of classic Coca-Cola.

The young consumers that are increasingly seeking lower-calorie, healthy beverage options are supporting the demand for low- and no-calorie soda. Other factors, such as the rise in lifestyle disorders, innovative marketing campaigns to involve netizens, and attractive packaging, among other influences, are helping the market to advance.

Key Highlights of the Market:           

• The United States market is projected to become significant over the next 10 years. Expanding obese population in the country and the imposition of tax on products with high sugar content are projected to enhance market size over the forecast period.
• The market in China is expected to assume a robust pace over the analysis period, expanding at a CAGR of 3.5%. The acceptance of low- and no-calorie sodas among the population of China is increasing. A significantly growing consumer base consisting mainly of the young population is also projected to favor market growth.
• The market in Japan for low- and no-calorie soda is projected to expand at a CAGR of 1.5% over the forecast period. The market is being positively influenced by the growing popularity of zero-sugar beverages among the populace. Additionally, a widening consumer base of low- and no-calorie soda, consisting mainly of health-conscious consumers, is expected to boost the market growth.
• The market in South Korea is witnessing growth as consumption of zero-sugar drinks is rising in the country. Preference for these beverages is increasing as people in Korea are seeking alternative products to shed extra pounds.

New Developments by Leading Companies Spurring the Market Growth:

• In June 2022, Zevia, a plant-based, naturally sweetened, and zero-sugar beverage company announced two limited editions to its soda flavors portfolio. These two new flavors are Orange Cream and Fruit Punch and are available for a short duration at select retailers across the United States.
• In October 2019, The Coca-Cola Company officially announced that the company is introducing Coca-Cola Zero Sugar in flavors including cherry and vanilla in February 2020 in the United States.
• In January 2019, DALSTONSSODA, the United Kingdom-based company, introduced a new range of low-calorie beverages to its soft drinks line. The new launch targeted the ever-growing health-conscious consumers.