Popular Indian television serial "Yeh Rishta Kya Kehlata Hai" is shown on Star Plus. It had its debut on January 12, 2009, and since then has remained on the air for the longest amount of time in Hindi. The programme was developed by Director's Kut Productions, and it has amassed a sizable fan base over time. The Singhania and Maheshwari families are central to the plot, which explores a variety of issues like love, relationships, family values, and customs.

The protagonists of "Yeh Rishta Kya Kehlata Hai Today Episode" are Naitik (played by Karan Mehra), a young and aspirational businessman, and Akshara (played by Hina Khan), a straightforward and conventional girl from a Marwari household. The programme tracks their development from an arranged union to a close relationship and overcoming obstacles as a unit. The early episodes mostly focus on their love story, showing the highs and lows they go through together.

The following generation increasingly comes into focus as the series goes on, particularly their children Kartik (Mohsin Khan) and Naitik's son Naira (Shivangi Joshi). The love story between Naira and Kartik forms the focus of the programme. They encounter many challenges and misunderstandings, but their love overcomes all of them. Numerous significant events during their trip are their wedding and Kairav's birth, for example.

The film "Yeh Rishta Kya Kehlata Hai" has been praised for its acting, storyline, and social impact and has won multiple accolades in recognition of these. The cast members have amassed enormous popularity among fans and have become household names.

Because of its captivating plot, excellent acting, and likeable characters, "Yeh Rishta Kya Kehlata Hai" has been able to maintain its popularity and viewership throughout time. The show's lasting popularity is a result of its capacity to connect with viewers and accurately capture the intricacies of relationships.