The global vegan confectionery market is experiencing a surge in popularity, driven by a confluence of consumer trends and ethical considerations. This market, valued at US$ 1.38 billion in 2024, is projected to reach a staggering US$ 3.33 billion by 2034, reflecting a compelling CAGR of 9.2%. This growth trajectory presents a lucrative opportunity for B2B investors seeking exposure to the thriving plant-based food sector.
Demand on the Rise: Consumers Craving Plant-Based Indulgence
- Shifting Dietary Preferences: Consumers are increasingly adopting vegan or plant-based diets due to health concerns, environmental consciousness, and ethical considerations regarding animal welfare. This trend is particularly prevalent among millennials and young professionals.
- Focus on Health and Wellness: Vegan confectionery is often perceived as a healthier alternative to traditional sweets. These products are typically made with natural ingredients, lower in sugar and fat, and free from artificial additives and preservatives. This aligns perfectly with the growing health and wellness movement.
- Rising Awareness of Veganism: Social media campaigns, celebrity endorsements, and documentaries promoting veganism have significantly increased public awareness of this lifestyle choice. This has led to a surge in demand for vegan products across all food categories, including confectionery.
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The vegan confectionery market presents numerous opportunities for businesses, including the development of innovative and sustainable food products. With the use of advanced technologies, such as plant-based ingredients and eco-friendly packaging, companies can create products that appeal to the growing demand for ethical and sustainable food choices. Additionally, the incorporation of functional ingredients, such as protein and fiber, can enhance the nutritional value of vegan confectionery products.
Growing Factors: Propelling the Vegan Confectionery Market Forward
- Product Innovation and Diversification: Manufacturers are constantly innovating and expanding their product lines to cater to diverse consumer preferences. This includes introducing new flavors, textures, and formats of vegan confectionery products, such as chocolates, gummies, candies, and desserts.
- Expansion into Retail Channels: Vegan confectionery is becoming increasingly accessible to consumers, with major retailers stocking a wider variety of these products. This wider availability fuels market growth and brand awareness.
- Focus on Sustainability: Consumers are increasingly concerned about the environmental impact of food production. Vegan confectionery aligns well with this trend, as plant-based ingredients generally have a lower environmental footprint compared to traditional dairy-based products.
“The future of the vegan confectionery market appears to be promising, with sustained growth expected in the coming years. As consumers prioritize ethical and sustainable food choices, companies prioritizing product innovation and sustainability can seize exciting opportunities in this dynamic market,” -says Nandini Roy Choudhury ( client Partner for Food and Beverages at Future Market Insights, Inc.)
Key Takeaways from the Vegan Confectionery Market
- The global vegan confectionery market is estimated to register a CAGR of 7.3% with a valuation of US$ 3,327.8 million by 2034.
- The global market registered a CAGR of 9.2% during the historical period.
- BENELUX is anticipated to dominate the global market by registering an 11.9% CAGR during the forecast period.
- With a 10.3% CAGR, the United Kingdom is expected to drive the global market through 2034.
- The market in Germany is anticipated to secure a CAGR of 9.2% during the forecast period.
Key Strategies
Significant development and expansion have occurred in the vegan confectionery industry during the last several years. One primary reason for this growth is the entry of several players into the market, which has expanded the market.
The top players in the market concentrate on launching premium, nutrient-rich products to satisfy a range of consumer tastes and preferences and stay competitive. Producers are also expanding their production capacities to fulfill the rising demand for vegan candy while maintaining the nutritional value of their products.
Recent Developments in the Vegan Confectionery Market
- In November 2023, NOMO, a vegan and free-from chocolate brand based in the United Kingdom, launched a new lineup of its unique pop-up chocolate initiative featuring several traditional and contemporary flavors.
- In October 2023, Fruit-Tella decided to completely transform its ‘chew’ and ‘stix’ products to appeal to a broader consumer base. The new vegan confectionery will be made with natural colorings and flavors and incorporate real fruit juice.
- In April 2023, Hershey’s launched dairy-free alternatives for Reese’s peanut butter cups and Hershey’s cream infused with almonds and sea salt.
Key Companies in the Vegan Confectionery Market
- Mondelez International
- Nestlé
- Barry Callebaut
- So Delicious Dairy Free
- Hershey Company
- Mars Incorporated
- Kellogg Company
- Taza Chocolate
- Alter Eco
- Freedom Confectionery
- Dylan’s Candy Bar
- Endorfin
- Goodio