When traveling from point A to B, many on-demand transportation services strike your mind. Undoubtedly, one such taxi booking service is Ola. It is a known ride-hailing service in India and a tough competitor of Uber. If you are considering starting a taxi-hailing service, unveiling the Ola business model's success secret will help you make an intelligent footprint in a competitive market.
The company is also leading in the electric two-wheeler segment, Ola Electric. It sold around 35,000 units in May; the company measured its highest-ever monthly sales this month; Ola has captured a market share of above 30%. At the same time, Ola Cabs is also helping the company to make significant profits.
Looking at the company's success, many are choosing to build an app similar to Ola. If you are one among them, dive deep into an Ola business model to know how it works and makes money. Keep reading the blog and find the success story of the ride-hailing business giant here.
What is Ola? Success Timeline to Dive into!
Ola is a multinational ride-sharing company. An Indian company is headquartered in Bangalore. Besides providing ride-hailing services, It also operates in other verticals, including cloud kitchens and financial services. Softbank is a prominent venture capitalist and has large stakes in the company.
Ola's Success Story Timeline
Softbank has large stakes in Ola. The company extended its service overseas in Australia and New Zealand in 2018. In 2019, ride-hailing started its operations in the UK. Explore Ola's success timeline to have a quick glimpse of everything.
In 2019, Kia and Hyundai invested around $300m in India’s largest mobility service provider. An Ola business model is two-sided; the ride-hailing platform connects customers searching for transportation services with a driver via a mobile app.
The company serves millions of riders every day in 250+ cities. In 2022, the Ola Cabs app had over 23.6 thousand downloads in Australia. The company measured the highest downloads in 2019. There are almost 125 million Ola registered users. The company offers services in New Zealand, the UK, Australia, etc.
Ola Business Model: Check How the Ride-hailing Platform Works?
The digital revolution has changed the behavior of all people. Now people no longer have to wait for a taxi; they can book services with a few clicks on their smart devices. With Ola and other taxi-hailing services building their presence in the market, there is an excellent shift in customers' mindsets and behavior.
Ola is an on-demand taxi-hailing service provider that has captured riders' attention and interest and changed their preference over other public transportation.
The Ola business model incorporates a range of services beginning with transportation, like renting cabs to ride within the city, renting taxis for outstation round trips, and more.
Ola has sacked around 130 to 200 employees in a fresh round of layoffs. The layoffs are across the company's electric vehicle, ride-hailing, and fintech businesses. The company has a net profit of 2 to 3% in Q3; Ola has experienced a jump in its profit. Read the Ola business model to know how it benefits riders, car owners, and many more.
Ola's Key Partners
Ola's business model is not limited to riders. The company's aggregator model has common partners such as car owners, drivers, manufacturers, and many more.
Ola's Key Activities
The main activities of the company are to grow the business and acquire more customers. Ride-hailing company activities include:
- Managing regular operations by assuring safe rides.
- Management of technical platforms by checking the app.
- Marketing and sales to improve brand recognition both online and offline.
- Analysis of sales, daily rides, returns, etc.
Key Resources
- Manage rides and business.
- Data Analytics
- Team of sales, drivers, marketing, etc
- Ola's brand name is Equity.
- Equity holders and fundraisers.
Value Proposition
For Riders
- Customers who are looking for on-demand rides with few clicks.
- Those people who are looking for flexible and inexpensive options.
- Riders can get access to amenities like WiFi, entertainment, and other tools.
- Great customer support
- No wait time
- Multiple stop structure is appreciating
- Multiple payment options, including cashless.
For Drivers
- Before acquisitions, drivers are asked to pass all necessary process
- Flexible riding hours
- Earning from rides
- Lease cars
- Providing 24*7 services
- Book services on behalf
Customer Relationship
The prolonged customer relationship is hard to drive for successful business operations in the long term and also in the competitive and changing industry. However, the Ola business model provides many channels to improve the experience and drive more customers.
Mechanized App
Ola provides all-time customer support and ride-hailing booking services through the app.
Discounts and Offers
Riders are provided with lots of benefits like discounts, offers, and more. Users also get some credit points as referrals.
Other Services
The ride-hailing services provide customers with a lot of benefits, such as multiple stops, a panic button for emergencies, etc.
Customer Segment
Ola Users
- Users can book rides to travel within the city.
- Customers who don't like driving alone can book an Ola taxi to travel from point A to B.
Outspot Travel
Riders can book rides to travel outside of the city. They can go for a group vacation or a solo trip.
Rent a Car
Users can choose to drive on their own. They can book a taxi for 1 or 12 hours at their convenience.
Ola for Corporates
Managers or employees can book Ola for corporate to enjoy benefits like low cost, insurance, expenses, and more.
Ola Drivers
Drivers who have their own car, auto-rickshaw, bike, etc can drive and provide taxi services to customers.
Ola Revenue Model: How Does Ride-hailing Company Make Money?
You might have a glimpse of the Ola business model; now, let's explore the Ola revenue model to know how the ride-hailing service provider makes money. Explore Ola's revenue streams to know how it makes money.
Trip
Ola charges a certain percentage as a commission for each trip being carried out through the platform. Ola charges trip fares from riders through various factors based on car type, location, etc. The trip commission charges are based on:
- Base fare
- Distance per KM
- Ride time fare
- Wait time fare
- Peak pricing
- Advance booking fees
- Access fees
- Convenience fee
- Airport fees
- Tool and parking fees
- Cancellation fees
- Service Tax
Ola Money Wallet is credited to the driver's account once the travel fare is charged for each ride. If the amount is paid in cash, the amount is included and deducted from the driver's payment for each trip he has conducted.
The company also reduces the service tax. It charges a commission percentage; however, it pays the amount to the driver's bank account within two days.
Ola's estimated commission charges are as follows:
Introductory promotions: Around 7.5% commission for new drivers for a short time.
In India: The company charges a 20% commission.
In the UK: The company charges 15% for Private Hire vehicles and 10% for metered taxis.
In New Zealand: Ola charges an 18% commission
In Australia: Ola charges 15 to 22% commission.
Ola Money
The company has introduced its wallet just like FreeCharge and Paytm wallets. With Ola virtual wallet service, payments can easily be made at multiple vendor touchpoints. The waller incorporates its cab-hailing services, contributing to Ola's revenue.
Advertisement and In-cab Promotions Commissions
Ola charges a commission for promotions. Commuters are provided access to pamphlets, brochures, and other advertising tools. Besides, live-streaming ads are played to promote various companies products and services.
Cab Leasing Program
The ride-hailing company has started a cab leasing program for driving partners. Ola purchases cars and leases them to drivers to improve drivers' loyalty towards Ola. A daily amount of 700 to 1150 is charged to drivers for running vehicles. It can be an aggregate of trip-based and fixed commissions.
Ola Credit Card
"Ola Money SBI card" has been introduced by the company in association with Visa and SBI. The credit card provides lots of benefits and rewards to users.
Corporate Accounts
Ola provides lots of meetings with the head of multiple organizations where they promote the company and convince corporate employees and managers to use cabs for their business travels. Decreased fees are charges from the corporates with the increase in demand. Ola earns high sales volume with B2B tie-ups.
Delivery Service
With the acquisition of FoodPanda, Ola successfully entered into a delivery segment. The company is expected to take over Swiggy and Uber Eats, grow its revenue and build a strong position in the delivery market.
Ola Prime Play
The company has partnered with Sony Liv, Microsoft, Audio Compass, Apple Music, and more to provide commuters with in-cab personalized entertainment. The company makes money on some rides providing entertainment services and charges 20 ₹ as a convenience fee.
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Ola Electric Helps Company to Drive Great Revenue!
Ola Cabs introduced Ola Electric, helping the company to create batteries under BaaS (Battery-as-a-service) and electric vehicles model for shared mobility. The company's CEO plans to recruit almost 2,000 people to deliver the project. Its demand for batteries and electric cars in upcoming years makes Ola Electric one of the largest future revenue streams for the company.
Ending Note
Now you might have insight into the Ola business model, revenue streams, and more. The taxi-based model helps the company to serve improved services to its platform users. Ola is the ultimate solution for many who are looking to reach their desired destination without any delays. The company has really redefined the way of traveling for billions of people.
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