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The Advertising Market Size, Scope, and Forecast 2024-2030 report has been added to the Market research collection of Exactitude Consultancy reports. Industry experts and researchers have offered an authoritative and concise analysis of the Advertising Market with respect to various aspects such as growth factors, challenges, restraints, developments, and opportunities for growth. This report provides a pin-point analysis of changing dynamics and emerging trends in the Advertising Market. Additionally, it provides a futuristic perspective on various factors that are likely to fuel the growth of the Worldwide Advertising Market in the coming years.
The Advertising market is projected to grow from USD 1157.84 Billion in 2023 to USD 2551.05 Billion by 2030; it is expected to grow at a CAGR of 11.7% from 2024 to 2030.
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Some of the key players profiled in the study are : WPP Plc, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu Group, Google, Meta (Facebook), Amazon, Edelman, R/GA, Droga5, Goodby Silverstein & Partners, Wieden+Kennedy, Accenture Interactive, Boston Consulting Group (BCG), Kantar, Nielsen, Comcast, Disney, Netflix and other Prominent players.
Recent Developments:
Oct. 13, 2023 – TikTok has announced a new partnership with Disney to celebrate 100 years of the iconic entertainment brand, which will provide a range of new opportunities for Disney fans to engage within the app.
Oct. 30, 2023 — Omnicom announced it has agreed to acquire Flywheel Digital, the digital commerce business of Ascential for a net cash purchase price of approximately $835 million. Flywheel’s services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.
Competition is an important issue in any market research analysis. With the help of the competitive analysis provided in the report, players can easily study the key strategies employed by leading players in the Advertising Market. The major and emerging players of the Advertising Market are closely studied considering their market share, production, sales, revenue growth, gross margin, product portfolio, and other important factors. This will help players familiarize themselves with the movements of their toughest competitors in the Advertising market.
The segmental analysis section of the report includes a thorough research study on key type and application segments of the Advertising market
Advertising Market by Advertising Format
Traditional
Newspaper
Magazine
Digital
Social Media
Search Engine
Video
Advertising Market by Platform
Online
Mobile
Desktop and Laptop
Other Platforms
Offline
TV
Radio
Advertising Market by End User
Automotive
Retail
Healthcare
BFSI
Telecom
Other
Advertising Market Regional Analysis/Insights
With a 38% market share in 2022, North America continues to dominate the advertising industry. High levels of consumer expenditure, a thriving and varied economy, and sophisticated internet infrastructure are all responsible for this region’s importance. Big media and tech centers in places like Silicon Valley spur creative thinking in advertising tactics. Extensive consumer data analytics also help North America’s established advertising sector by allowing targeted and successful campaigns. The region’s leadership emphasizes how crucial a role it plays in influencing worldwide advertising methods and trends.
With the fastest gain in market share anticipated, the Asia Pacific region is expected to experience strong expansion in the advertising industry. This is explained by the region’s developing economy, growing internet infrastructure, and growing middle class, which has more disposable income. The Asia Pacific area is becoming a focus for advertising efforts as companies want to reach the wide and varied customer base in nations like China and India. The region’s rapid growth is attributed to the widespread use of mobile technology and the use of digital platforms, which offers advertisers a wealth of chances to reach this dynamic and ever-changing market.
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Here's how Exactitude Consultancy helps the stakeholders and CXOs through the reports:
Inculcation and Evaluation of Strategic Collaborations: The researchers analyse recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures.
Perfect Market Size Estimations: The report analyses the demographics, growth potential, and capability of the Advertising market through the forecast period.
This factor leads to the estimation of the Advertising market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular Advertising market that will help the stakeholders to be aware of the current investment scenario across the market.
What is new in 2024?
- Major developments that can change the business landscape as well as market forecasts.
- Addition/refinement in segmentation–Increase in depth or width of segmentation of the market.
- Coverage of new market players and change in the market share of existing players of the Advertising market.
- Updated financial information and product portfolios of players operating in the Advertising market.
- Updated market developments of the profiled players.
- Any new data points/analysis (frameworks) which was not present in the previous version of the report
The new edition of the report consists of trends/disruptions on customer’s business, tariff and regulatory landscape, pricing analysis, and a market ecosystem map to enable a better understanding of the market dynamics for Advertising.
Customization services available with the report:
- Country level market for Advertising market (up to 5)
- Profiling and additional market players (up to 5)
- Up to 40 hours of customization.
- post-sales support for 1 year from the date of delivery.
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