Unlocking Growth with Intent-Driven ABM Strategies
ABM intent data allows companies to target businesses looking for solutions in their particular industry. By examining a potential customer’s online activity such as browsing, searching, and engaging with content, companies can focus on high-intent accounts and tailor their marketing strategies. This allows marketing and sales people to synchronize their efforts, increase effectiveness, and hasten the rate of closures. Using intention signals help businesses engage with prospects at the optimal time which optimizes resources and improves returns on investment for account-based marketing campaigns.
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